Based in Southern California, The Change Company focuses on empowering diverse individuals, families, and small businesses to reach their financial goals through a digital-first banking and lending service. To do so, The Change Company senior team needed to design an online, mobile platform for users to easily integrate from the beginning to the end of the loan application process.
While the company needed specific help with its online lending platform, they also wanted to restructure and rebrand the mortgage side of its business. Therefore, The Change Company team pursued a trusted design and development partner that could build and continuously update their product to be modernized and easily accessible for users.
The lending project included new key integrations for soft & hard credit reports, banking information, and credit approvals while simultaneously storing and securing personally identifiable information and multi-factor authentication. These features were to be met while providing easy accessibility to users with a modern, enjoyable, and fluid experience.
When The Change Company trusted Hello Iconic as their design and development partner, the team took the lead in building, designing, and testing the online platform; so it fits the needs of the user and the company. Our product strategy was to meet users’ needs for quick and easy loan processing while ensuring the users’ data was secure and the company simultaneously had easy access to it.
Together we built roadmaps to ensure a smooth transition into launching while providing constant support to The Change Company’s upper-level management team; as they handled their target market to increase the visibility of the accommodations their product offers.
