Designing a user interface for a business operations management solution

Bluberry engaged with Hello Iconic to design an intuitive multi-screen user interface (UI) for a web-based app that enables employees to focus on day-to-day business operations and growth.

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Based in Illinois, Bluberry is a web-based app focused on providing a range of tools and business intelligence to empower entrepreneurs to manage their day-to-day operations, enabling them to focus on growing their businesses.

Initially developed as software for managing cleaning services, Bluberry has since evolved into a feature-rich, all-in-one operations management solution for virtually any business. However, while the app’s features were effective, the UI design didn't align with the company's brand vision or strategy, resulting in a functional but overly complicated user experience. They needed to create an intuitive and easy-to-navigate user interface that would enable users to quickly access the information they need to understand and operate their businesses effectively.

  • Product Strategy
  • UI & UX Design
  • UX Designer
  • UI Designer
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Desired Outcomes

  • A clean, minimalist corporate look and feel
  • Alignment of user experience and brand strategy
  • An intuitive, easy-to-navigate user interface to quickly access the information they need to understand and operate their businesses effectively

The Solution

Bluberry partnered with Hello Iconic for a deep dive into the app’s functionality, brand vision, and business strategy. Following a series of discovery meetings, the team presented multiple ideas for a new look and feel, including a refreshed brand color scheme and style guide.

Hello Iconic's team undertook a sweeping overhaul of the Bluberry UI and built five new pages for the app, namely the dashboard, calendar, project forms, documents, and listings.

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In just five weeks, Hello Iconic's team accomplished a comprehensive redesign of Bluberry's web-based app. We designed a multi-screen employee view that facilitates users to prioritize business growth while also refreshing the brand's color scheme and style guide.


The investors were stunned at how smooth the change was, and there was nothing in the way the technology operated to suggest that Hello Iconic had swooped in at the last minute. The resulting platform hummed along smoothly and correctly and had none of the bugs that often accompany any new technology product rollout.

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Core Features

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